你需要掌握基本的 拍摄产品照片 如果你想在网上卖鞋. Customers place their trust in you when shopping and the images you share on a product page help determine what they buy. 它不需要很复杂, but it’s not as simple as putting shoes down anyw在这里 to snap some photos.
当你想到如何给鞋子拍照时, imagine what you’ve seen online yourself — you want the shoes to be pristine, 从不同角度拍摄, 并突出任何关键功能.
It’s incredibly important to have good product photos for an online store to succeed. You want your customers to know you’re selling high-quality products, 拥有高标准的照片可以帮助实现这一点. After all, you wouldn’t want to buy something online if it looked bad!
类似的, you don’t want your customers to be disappointed after ordering with you if the product doesn’t match up to the photos, 这就是为什么把精力投入到 制作好的在线产品照片.
The first step to take in learning how to take pictures of shoes to sell online is to prepare the product for modeling. The shoes should be in the best condition possible before you put them in front of the camera, 所以，如果它们需要装饰，手边要有工具来清洁它们!
清除松动的纤维, 再考虑用纸巾把鞋子塞进去, 纸, or even items like chopsticks to increase the fullness of the structure, 尤其是平底鞋或靴子.
When you think about pictures of shoes online, you imagine them against a white background. 这样可以让焦点集中在鞋子上，这是最理想的, 所以JDB电子夺宝App建议至少有一张这种风格的照片.
然而, lifestyle and action shots of the shoes in use are also advantageous to have so the customer can see what they look like in motion or on a person. 有效地在网上销售鞋子, we recommend having a range of photos in the gallery for customers to look through.
Top Tip: If you do take action shots of the shoes, make sure the setting ties in with the shoe. You wouldn’t photograph heels on a sandy beach or show someone running in flip-flops!
你需要知道如何有效地拍摄鞋子, and lighting is key if you want your products to shine in front of the lens.
一旦你准备好你的鞋子，设置好场景, 确保该区域光线充足，以避免不必要的阴影. 自然光是最好的, but if it’s not readily available, make sure the area is bright and natural-looking! You only want to see a shadow w在这里 the shoe meets the floor, not over the shoe itself.
You’ll need to take extra measures to perfect the lighting if the shoes have any reflective material or shiny metals, 所以在准备节目的时候要考虑到这个因素.
Top Tip: Make sure your lighting is consistent throughout your photography session. 你不希望你的鞋子在不同的照片中看起来不一样. 保持统一!
相机 & 设置
Once the area is ready, it’s time to think about taking the actual photos. You can put a lot of effort into setting the scene beforehand and making sure the shoes are photogenic, but it could prove useless if you don’t pick the right camera and lens.
We recommend using a camera instead of a phone and playing around with settings like shutter speed to find what works best for you. 鞋子的外观需要和它在现实中的样子一样, otherwise customers could be upset when the product arrives in person, so try to avoid any potential distortion or warping the look of the shoe with the camera set-up. Utilize automatic settings or the use of a tripod to produce clear photos in the end.
So you want to know how to take pictures of shoes for your online store? 这都是角度的问题.
T在这里 are a few signature shots, used universally, that work well when taking photos of shoes. It’s important to include multiple angles to show off the shoe successfully.
Let the customers view the product as if they were in a physical store. For example, t在这里’s the classic single shoe profile shot for a clean view from the side. 与对, 你可以把鞋子稍微挪到一边, 甚至可以从后面拍一张，聚焦在脚跟上. 角度越多越好! 不要忘记注意细节.
The photos must remain true to the real product to avoid customer disappointment. 保持简洁和尖锐. You don’t need to complicate things because you want the shoe color and design to remain clear in the photo.
然而, 稍加编辑就可以使产品在屏幕上显示出来, 或者它甚至可以让您整理任何小错误或磨损. 考虑一下图片编辑软件，比如Photoshop，或者 网上更便宜的替代，让你的照片更上一层楼.
Top Tip: Make sure you consider what image type to use in case you want to do any further editing.
你会想要删除任何 杂物或混乱 in the photos so that the focus remains on the shoe — as we’ve said already, 一个干净的白色背景就可以了.
客户希望看到 整个鞋, 所以，虽然在一些照片中突出任何细节是可以的, you should also have enough clear shots of the shoes from focused angles.
此外，在拍照时， 确保光线不要太刺眼, and remember to adjust your camera set-up to ensure crisp results. 任何模糊的东西都会显得不专业.
Taking great photos of products is a must if you want them to seem appealing to customers. We’ve discussed the most important steps to take when figuring out how to take pictures of shoes to sell, 但是要记住关键的细节.
确保鞋子干净, 准备好适当的环境和照明, 找出拍摄高质量照片的理想相机设置. Consider what you need to see when buying shoes for yourself online, 并在你的业务中复制这一点.
你可以阅读更多 关于如何优化网站图像的技巧 在这里.